Internal Sales Force

There are the following advantages and disadvantages in having an internal sales force:

Advantages	Disadvantages
Authority: Full control over activities	Sales process: You need to know what needs to be done to sell your product
Knowledge: You can fully train them	Financial risk: High risk for the company
Loyalty: You can expect more loyalty	Sales management: Need to know how to manage and motivate a sales force
Activities: Sales people can also be involved in servicing the customer	Management cost: High sales management (control) costs
Customer ownership: You own the customer relationship	Attractivenness: Need to be able to attract good sales people
Recrutement: You choose your own people	Flexibility: Can be expensive if the market changes quickly