Innovator

Part of M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers

Innovators pursue new technology agressively. Even seek them out before any formal marketing program has started. Technology is a central interest in their lives. They are intriged with any advances and enjoy exploring a new technologies properties and possibilities. There are not many innovators in the any market but in any market one needs to win them over.