Innovation Value Chain

The innovation value chain consists of three phases and 6 activities, together defining the life cycle of an innovation from start to end:

1. idea generation
   1. internal sourcing
   2. cross unit sourcing
   3. external sourcing
2. conversion
   1. idea selection
   2. development
3. diffusion
   1. spread of the idea

Part of M3-S6 - Reading - Hansen, M.T. & Birkinshaw, J. The Innovation Value Chain