Duplication

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In The Personal MBA a duplication is defined to be the abilty to reproduce something of value and one of the mechanisms of Value delivery. The cheaper and faster you can duplicate, the more efficient you can be. In combination with Automation duplication can be a powerful mechanism to create value.

Key Points:

  • Duplication is the ability to reliably reproduce something of value.
  • Duplication allows you to make copies of your offer quickly and inexpensively, making it more widely available in a cost-effective way.
  • To create something that doesn’t require your direct involvement, you need to be able to duplicate effectively.
  • If you have to be personally involved with every customer, there’s a limit on how many customers you can serve.

Questions for Consideration:

  • Duplication is the ability to reliably reproduce something of value.
  • Duplication allows you to make copies of your offer quickly and inexpensively, making it more widely available in a cost-effective way.

Source: http://book.personalmba.com/duplication/