10 Online Strategies for Your Next Product Launch

URL

http://mashable.com/2011/01/26/product-launch-web-strategies/

Description

Long gone are the days when announcing a new product was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Today, because consumers are able to get information from a variety of sources and platforms, a successful product launch requires an integrated approach; one that includes traditional, social and online marketing tools. Here’s a look at how to focus these approaches into one concerted effort around a product launch