The path to purchase
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The path to purchase contains the following steps any consumers take before a purchase:
- Step 1: Identify needs or problem
- Step 2: Gather data
- Step 3: Clarify need
- Step 4: Identify options that fulfill need
- Step 5: Develop purchase criteria
- Step 6: Identify potential sources
- Step 7: Visit potential sources
- Step 8: Identify potential salespeople
- Step 9: Select preferred outlet and salesperson
See also AIDA which is a shorter version of this process.
