Books

Below the list of books i stumbled upon or that were advised in the context of the study:

• 'Free'
• Blue Ocean Strategy
• Co-opetition
• Competing for the Future
• Don't just roll the dice: a usefully short guide to software product pricing
• Good-to-Great
• Made to Stick: Why Some Ideas Survive and Others Die
• Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
• Quantitative Methods For Business Decisions
• Switch: How to Change Things When Change Is Hard
• Technology ventures
• The Black Swan: The Impact of the Highly Improbable
• The Four Steps to the Epiphany
• The Long Tail
• The Personal MBA
• The Tipping Point
• The reckoning
• Gamestorming - A Playbook for innovators, Rulebreakers and Changemakers
• huh
• Accounting in a Business Context
• Principles of Corporate Finance
• The New Business Road Test
• Open Innovation: The New Imperative for Creating And Profiting from Technology
• Open Business Models: How to Thrive in the New Innovation Landscape
• The Goal
• The Toyota Way
• The Toyota Way - Fieldbook
• Lean Thinking
• Open Services Innovation
• Equiped to Win
• The Lean Startup
• Visual Meetings

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