Way-to-market architecture

The way-to-market architecture defines how the products and services of the company reach the end-users. The end user may be reached through a combination of:

• Direct Channels
• Indirect Channels
• Influencers
  • Advisers
  • Regulatory Institutions
  • Media, etc

Into the different end-user segments

See also: M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers