Value capturing

In order to 'capture value, a company must not only provide customers with a products perceived user value that is greater than the costs (Value creation). It must also be able to capture the value created in the form of an economic profit. The overal goal of strategic management is to:

1. Maximize the value created by increasing the Perceived use value and minimizing the Costs.
2. Capture as much as the value as possible in the former of a producer surplus
3. Do so in a sustainable way over time by defending the company's position agains Imitators and Substitutes

See also Value creation Part of Strategies for E-Business