Technology de-linking

Uncoupling of a technology from the product in which it is embodied. See also: Technology re-linking

De-linking involves abstracting away from the particular product in which the competence is currently embedded and identifying the competence in its own right. Decoupling the linkage between the technology and the product involves stepping back from the current product, and identifying what technological competence(s) is (are) embedded init. De-linking also involves technology characterization, in order to determine the fungibility of the technology.

Close linking between the technology and the market, delinking involves:

• Understand the shape of the technology. Where is it general and where is it specific?
• What is unique? How can it be adapted, expanded? Which are potentially valuable components?
• Imagine where technology properties may also be applied
• Scan industry categories systematically:
  • Medical
  • Consumer
  • Automotive
  • Etc
• Scouting for uses
  • Discuss application with innovators
    • They may have considered different uses?
    • However, they may not be interested in market issues!
  • Engage the immediate social network, family, friends, colleagues
    • Need heterogeneous backgrounds!
    • Age
    • Industry backgrounds
    • Technology backgrounds
    • What else?

Part of: M6-S5 - Reading - Danneels - The process of technological competence leveraging