M5-Strategy-S1 - Industry analysis

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Session 1 (09.00-10.30) Industry analysis Learning objective

basic industry analysis

Session preparation Read the

Questions to consider:

How attractive was the airline industry at the time of Easy Jet's entry?
Is this a great industry in which to make money in the long run? Why or why not?

M5-Strategy-S1 - Summary EasyJet Case M5-Strategy-S1 - Session notes

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