Insourcing - Outsourcing Matrix

At Ducati outsourcing decisions where taken along the following matrix:

	Strength compared to rivals	Low	High
Generated customer value	High	Support activity In- or outsource selective	Core competence Insourcing, distinctive competence
	Low	Marginal activity Outsourcing	Strategic activity In- or outsourcing selective

Part of: M8-S2 - Case - Ducati versus Harley Davidson