Distribution (Place) Decisions in the Marketing Mix

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Distribution is about getting the products to the customer. Some examples of distribution decisions include:

Distribution channels
- Direct
- Indirect
- Owned by the firm
- Owner my other firms
Market coverage (inclusive, selective, or exclusive distribution)
Specific channel members
Inventory management
Warehousing
Distribution centers
Order processing
Transportation
Reverse logistics

Part of Marketing mix (Four P's of marketing)

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