Value Grid

In Marketing Strategy and Organization: Building Sustainable Business the value grid summarizes market reality along two axes:

• Value@Customer
• Value@Company

• The success box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering.
• The Idiot quadrant is very common. The organization operates in such a way that its company will turn into an economic hell.
• The Rip-off quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company
• The Lobotomy quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules.