Strategy - Marketing Strategy and Organization

From knowledgebase
Revision as of 19:50, 27 August 2020 by Dirkjan (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

In Marketing Strategy and Organization: Building Sustainable Business a Strategy is defined to be a collection of strategic projects that together bring the company to the place where it wants to be.