Customer value life cycle

From knowledgebase
Revision as of 19:48, 27 August 2020 by Dirkjan (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

The customer value life cycle looks at the complete lifetime of the first contact with a customer to the last. Sales management focuses on making 'the first sale. Account management looks at the whole.