10 common communication gaps
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- tell them nothing about what is going on
- tell them everything about what is going on
- expect them to figure it out
- expect them not to figure it out
- tell them everything in the past was bad
- tell them everything in the future will be good
- expect you will go to all of the reistors
- expect you will get through all of the supporters
- claim victory too early
- not celebrating early enough