Innovate on Purpose: Why innovation makes executives uncomfortable
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I've been working in the "innovation field" for over seven years as a consultant, and I did regular "innovation" work for a number of years previously, so it is with a bit of chagrin that I come clean on the fact that it finally occurred to me why innovation makes many executives uncomfortable. I think if you are constantly reinforcing a belief system (innovation is good!) that it can be very hard to get a different perspective, and even understand why that other perspective exists. So for years I have labored under the assumption that others saw innovation as a valuable capability and commodity, just as I did.
