Relationship Customers
Revision as of 10:32, 25 August 2020 by Dirkjan (talk | contribs) (Created page with "In Selling the wheel '''''Relationship customers''''' are the third group of customers to target during the Incremental Growth pha...")
In Selling the wheel Relationship customers are the third group of customers to target during the Incremental Growth phase of the Maturity phases in a product's life cycle.
Relationship Customers:
- Want a reliable, accepted product
- Are making a complex purchase and need help with dealing with the complexity but do not need a unique design
- Are knowledgeable about what they want and can articulate their needs
- Examples are middle managers, most of the business to business market. Consumer purchases involving an ongoing bond of trust (banking)
A Relationship Builder is the best sales person for this type of customer.
