In Selling the wheel Captain and Crew is one of the different sales strategies a company can deploy.

The Captain and his Crew

Type	Description
Character	Upbeat, Outgoing, Happy go lucky, Just average folks, similar to the customer
Major drives	Satisfied with making a decent living, Not an overachiever, Works to make the money to have fun on days off.
Important skills	All aspects of customer service. Must be able to handle 'social fatigue' so as to withstand constant contact with the public.

Marketing

Ideal company to image	Thrifty. Efficient/ Offering quality at an unbeatable low price. Universal Locations
To generate sales leads	Offer free product trials. Advertise. Use coupons and other price incentives. Deep discount grand openings
Qualifying customers	Got a credit card? C'mon in!

Sales Presentation	Simple and short. An explanation of the features and options. The more skilled salespeople are able to highlight aspects of importance to the typical customer
Typical Objections	Is this the cheapest price? What happens if there is a problem after the sale?
Resolve by	Offering to meet or beat the competitors price. Offer money back guarantees.
Closing	Help the customer feel comfortable by the decision to buy. Empathize return policies. Price protection. Highlight reasons for the customer to buy. Make checkout easy.

This sales strategy works best in the Maturity phase of the Maturity phases in a product's life cycle.