Trouble perceivers in the DMU
Revision as of 10:30, 25 August 2020 by Dirkjan (talk | contribs) (Created page with "In the Decision Making Unit (DMU) the different roles can perceive your offering in different ways. Perceivers of '''trouble''' believe your val...")
In the Decision Making Unit (DMU) the different roles can perceive your offering in different ways. Perceivers of trouble believe your value proposition will bring them out the problematic situations they experience today
| Perceives | Trouble |
| Probability of action | High |
| Trigger words | Problems, Dissatisfaction, Does not work |
| Your product | Quickest to remove the perceived problem |
