Fragmented attack strategy

A 'Fragmented attack is an attack that seperates the campain into smaller pieces. Fragmented attach consists of targeting individual applications or departments each individually withing the account.

The approach consist of:

• BEACHHEAD
  • Foot in the door
  • Department by department
  • By applications
  • Example: canon vs xerox
• COEXISTANCE
  • Extend capacity
  • Enhance customers investment
  • Compatibility
  • Example: Digital vs IBM