Exercise to explore implication questions
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- Choose a problem that you can solve really well, in the line of your Sustainable Competitive Advantage@mbi
- Imagine a buyer that is perfect for your solution
- Now imagine that the buyer tells you: "I now you can solve the problem but it is not worth the costs"
- Think about the reasons why your buyer is wrong: why it *is* worth the effort or costs.
Example:
| Problem | Buyer says "now worth the hassle", why is he wrong |
|---|---|
| Our design software makes you deliver design revision must faster | * Design revisions are the main cause of slowdowns in the product develpment * In todays competitive world a late product is a dead product The longer it takjes to make revisions, the greater the overall costs * Competitors with shorter design cycles will eat your lunch * Your best designer won't stick because you cannot provide them the the state of the are tools they expect |
Now these reasons provide you with the following Implication Questions:
- What will it do with your competitive position if the new product is late?
- What effect does the slowness of your revision process have on your best designers?
- If competitors have a faster revision process, what impact will that have?
