Trade-off between richness and reach

In the trade-off between richness and reach; reach refers to the number of people exchanging information. Richness is defined by the following dimensions:

• Bandwidth
• Customization
• Interactivity

The internet helps resolve this traditional trade-off. The main argumentof the richness and reach framework is that two drivers have blown up this trade-off:

1. The increase in connectivity that the internet made possible
2. The development of common standards (HTML, TCP/IP, XML)

Part of: M8-S4 - Reading - Strategies for E-Business - Chapter 11 - Choosing the appropriate e-business strategy for interacting with users