Roadmap for e-business strategy

The Roadmap for e-business strategy addresses nine interrelated issues:

1. Vision, What is the vision for our company?
   1. Includes a Mission statement
2. Objectives, What are the objectives for our e-business strategy?
   1. How are we going to measure success?
   2. Revenue, Market share, Profit, Customer Satisfcation.
3. Value creation, What value do we want to offer through our e-business strategy?
   1. What type of Sustainable Competitive Advantage are we aiming for?
   2. How are we going to diffentiate from the competition? M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options
4. Target segments, What are the customer segments to target and what is our value proposition for each segment?
   1. What Market Segmentation strategy do we want to choose?
5. Privacy, ethical and legal issues, What kind of privacy concerns, ethical and legal issues do we need to consider?
   1. With disregard for privacy issues it would be interesting to collect the following data for your customers:
      1. Contact information
      2. Profile information
      3. Behavioral information (on a single website)
      4. Behavioral information (on multiple websites)
   2. Security risks (phishing, malicious code, spoofing, DOS attacks)
6. External partners, Should we implement our e-business strategy alone or with partners?
   1. See M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers
7. Organizational model, What organizational model should we apply?
   1. See M8-S4 - Reading - Strategies for E-Business - Chapter 11 - Choosing the appropriate strategy for interacting with users
8. Revenue and cost model, What is our cost and revenue model?
9. Strategy alignment, How is our e-business strategy aligned with our physical strategy?
   1. Regarding pricing three options exist:
      1. Apply the same pricing online as offline
      2. Charge lower prices online
      3. Charge higher prices online

Part of: M8-S4 - Reading - Strategies for E-Business - Chapter 13 - A roadmap for e-business strategy implementation