The Dangerous Seduction of the Lifetime Value (LTV) Formula

From knowledgebase
Revision as of 08:16, 25 August 2020 by Dirkjan (talk | contribs) (Created page with "=URL= http://www.forbes.com/sites/bruceupbin/2012/08/30/the-dangerous-seduction-of-the-lifetime-value-ltv-formula/ =Description= One line summary: do not spend more on market...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

URL

http://www.forbes.com/sites/bruceupbin/2012/08/30/the-dangerous-seduction-of-the-lifetime-value-ltv-formula/

Description

One line summary: do not spend more on marketing than you should