Pivot

In The Lean Startup a pivot is a change of strategy. See [[1]] for a visual introduction.The following pivots are possible:

• Zoom-in Pivot
  • A single feature in the product becomes the new product
• Zoom-out Pivot
  • A single feature is not enough. The single feature becomes part of a larger product
• Customer Segment Pivot
  • The product solves a real problem for a real customer but they are not the customers originally planned.
• Customer Need Pivot
  • As you know your customers better, it becomes apparant that the problem you are solving for them is not their most painful/valuable one (see Implication Questions in The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources)
• Platform Pivot
  • A platform pivot can refer to change from a platform to an application or vice versa
• Business Architecture Pivot
  • The Business Architecture pivot is a change from a Complex Systems Model (high margin, low volume) to a Volume Operations Model (low margin, high volume)
• Value Capture Pivot
  • A value capture method requires a change in the revenue or monetization model.
• Engine of Growth Pivot
  • A change from the Engines of Growth, viral, sticky and paid growth models.
• Channel Pivot
  • A channel pivot is a change in the Distribution channels
• Technology Pivot
  • A technology pivot is a change in the underlying technology due to the fact that you are limitted in your ability to satisfy your customers with your current technology choice.

Of course other pivots are possible, see the Business Model Canvas, you can pivot in each component of the canvas. Or alternatively look at Hypothesis to recognize that each hypothesis can be pivotted.