Innovation accounting

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In The Lean Startup Eric Ries creates a concept called 'innovation accounting' (which i believe needs more work...). He explains that it requires three steps

  1. Establish baseline metrics. For example by using a Minimal Viable Product to acquire real data on where your company is. My addition, define your Hypothesis
  2. Tune your Growth Engine from the baseline towards the ideal
  3. Pivot or persevere