M8-Business Modeling-S1 - Dimensions of business innovation
Themes
- Introduction to the course
- Dimensions of business innovation
Prepare case: - From A(pples) to Z(oom lenses): Extending the boundaries of multichannel retailing at Tesco.com (UK) – case study # 1 in the textbook – Read:
- Chapters 1, 2 and 3 of the textbook:
, MIT Sloan Management Review, Spring 2006, Vol. 47, No. 3, pages 75-81
Questions for the case study: 1. In what ways does Tesco.com expect to benefit from its online initiative? 2. How could Tesco leverage the data it gets from its loyalty “Clubcard” program? 3. Which strategic decisions did Tesco make and how did these decisions contribute to the success of Tesco’s multi-channel retailing business? How about the business model they used for their multi-channel retailing? 4. What recommendations would you make to Tesco.com management in order to sustain the company’s competitive advantage?
Summary: M8-S1 - Reading - Strategies for E-Business - Chapter 1 M8-S1 - Reading - Strategies for E-Business - Chapter 2 M8-S1 - Reading - Strategies for E-Business - Chapter 3 - External Analysis
M8-S1 - Reading - Sawhney - The 12 Different Ways for Companies to Innovate M8-S1 - Session Notes
