Jelassi Business Model Framework

In Jelassi's book Strategies for E-Business a business model is defined to consist of four interlocking elements that, taken together, create and deliver value:

• Customer Value Proposition (CVP)
  • A way to help customers "get a job done" (solve a fundamental problem in a give situation)
  • The more important the job is to the customer, the lower the current satisfaction with getting it done and the better your solution is, the greater the 'CVP'.
  • Opportunities for a CPV are most potent when alternative products and services have not been designed with the real job in mind.
• Profit formula
  • This is the blue print that defines how the company creates value for itself.
• Key resources
  • Key resources are assets such as people, technology, products, facilities, equipment, channels and brand.
• Key processes
  • These may include recurrent tasks such as training, development, manufacturing, budgetting, planning, sales and services.