Do's and don'ts

Do's:

• Do launche a (self-invited noun) together with your trademark
• Do use domain name registrations
• Do use non disclosure agreements
• Be aware of the possible consequences of making your development / design public

Don'ts:

• Don't use someones trademark without his consent
• Don't use descriptive terms as a trademark
• Don't forget the less common extensions like .eu or .mobi