In house division

In the context of the Clicks-and-mortar spectrum an In house division is considered today to be the most beneficial way to integrate e-Business activities. The perceived benefits include:

• Established and trusted brand
• Shared information
• Cross promotion
  • Offline and online channels can benefit from each other through cross promotion.
• Purchasing leverage
• Distribution efficiencies
• Shared customer service

Part of: M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization