Distribution channels

The distribution channels compound of the Business Model Canvas tries to answer the following questions:

• Could we increase our customer base by better using our channels?
• How can we better integrate our channels (better linking websites to physical outlets)
• Could we introduce new communication and distribution channels to reach existing or new customers (e.g. through partner distribution agreements)
• If yes, how could we manage across channels as to avoid conflicts and channel cannibalization?

Part of: Business Model Canvas See also: Distribution & Pricing hypothesis Channel partnering Overestimating impact of online channels