Virtual value chain

The virtual value chain illustrates how information in the physical value chain can be used to develop new markets:

• Firm infrastructure
  • ERP Systems
  • Online investor relations
• Human resource management
  • Self service personnel portals
  • Web based training
• Technology development
  • Collaborative product design
  • Knowledge directories
  • Real time access R&D to online sales and service information
• Procurement
  • Internet based demand planning
  • Linked purchase, factory and forecasting systems
• Inbound logistics
  • Real time integrated scheduling
  • Dissemination of real time inbound and in progress inventory data
• Operations
  • Integrated information of exchange
• Outbound logistics
  • Real time transactions of orders
  • Automated customer specific agreements
  • Customer access to product development and delivery status
  • Collaborative integration with customer forecasting systems
• Marketing and sales
  • Online sales channels
  • Real time inside and outside access to customer information
  • Online product configurators
  • Customer tailed marketing via profiling
• After-sales service
  • Online support
  • Customer self service
  • Real time field service access

Part of M8-S2 - Reading - Strategies for E-Business - Chapter 4 - Internal Analysis