The Long Tail

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The long tail concept has three main implications for companies that want to access and leverage the long tail for their customers:

• Lengthen the tail
  • By giving people access to a large pool of individuals, social networking lengthens the tail of potential contacts.
• Fatten the tail
  • By increasing the frequency of interaction the tail can be fattened.
• Drive demand down the tail
  • This can be achieved by shifting users attention to content that is normally difficult to find. Amazon did this with their recommendation mechanism.{"Author":"Chris Anderson","Title":"The Long Tail","ReadingCompleted":true}