Service
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In The Personal MBA a service is defined to be one of the Twelve standard Forms of Value (Form of Value #2 of 12). Service can be specially valuable if the skills required to provide the service are hard to acquire.
Key Points:
- A service is a form of value where you help and provide some type of benefit to someone, in exchange of a fee.
- Service-oriented business need you to:
- Provide a skill (either yourself or through employees) other people require but can’t or don’t want to do by themselves.
- Make sure that you are providing the service with consistent high quality.
- Attract and retain paying customers.
- Services can be very lucrative but hard to duplicate, because your time and energy is finite.
- It’s critical to charge enough to compensate the work put into it day after day.
Questions for Consideration:
- Does delivering value as a service make sense for your business idea?
- If so, what do you need to plan for to make it successful?