Multiplication

In The Personal MBA a multiplication is defined to be Duplication for a whole process or System. Multiplication is what separates small business from large business. Successful companies for multiplication are Ikea, McDonalds and Walmart.

Key Points:

• Multiplication is duplication for an entire process or system.
• There’s an upper limit on what a single business can produce. By creating identical business systems based on a proven model, a business can deliver value to more customers.
• Multiplication is what separates small businesses from huge businesses.

Questions for Consideration:

• Can your business multiply as well as duplicate?
• How could you take advantage of multiplication to serve more customers?

Source: http://book.personalmba.com/multiplication/