M5-Strategy-S8 - Disruptive technology

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Learning objective

  • How technological evolution in your (inferior?) product can lead to market dominance

Session preparation Read the

Skype case


Questions to consider:

  • What is the customer experience of Skype?
  • Do you think Skype is a threat to land-line (fixed-line) telephone companies?

M5-S8 - Case - Disruptive technology - Skype M5-Strategy-S8 - Disruptive technology - Session Notes

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