M5-Strategy-S3 - Applying basic strategy concepts
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Learning objective
- Taking the methods developed in the first two sessions and applying them to your specific project
Session preparation Read
Afuah & Tucci, Chapter 10, Internet Business Models and Strategies
. You may consider (if you have not already) which potential markets would be well suited for your venture Other factors to be discussed in class.
- Some of you may have identified specific product markets for your technology; if so, analyze the attractiveness of the industry you have chosen
- What is the strategic positioning of your venture?
- What is the customer experience chain for products or services in the industry and how will your technology change that?
M5-S3 - Reading - Summary Afuah & Tucci, Internet Business Models and Strategies Chapter 10
