M5-Strategy-S2 - Developing trade-on strategies

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Browse the

slide handouts

Learning objective

  • Understanding strategic positioning
  • Method for developing products and services that customers value

Session preparation Read the

Halalati case


Questions to consider:

  • What is the strategic positioning of Easy Jet?
  • Why has Easy Jet been so successful?
  • What should the strategic positioning of Halalati be?

M5-S2 - Case - Halalati

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