Lifestyle Segmentation - Settled

From knowledgebase
Revision as of 08:01, 25 August 2020 by Dirkjan (talk | contribs) (Created page with "In the gfk roper consumer styles the ''settled'' are characterized by: =Underlying values= * Desire harmony and rest * Traditional values * Mostly elder people =Consumption pa...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

In the gfk roper consumer styles the settled are characterized by:

Underlying values

  • Desire harmony and rest
  • Traditional values
  • Mostly elder people

Consumption pattern

  • Sober consumption pattern
  • Strongly family and friends oriented
  • Theme's are safety, health, friends and family