Innovation Value Chain

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The innovation value chain consists of three phases and 6 activities, together defining the life cycle of an innovation from start to end:

  1. idea generation
    1. internal sourcing
    2. cross unit sourcing
    3. external sourcing
  2. conversion
    1. idea selection
    2. development
  3. diffusion
    1. spread of the idea

Part of M3-S6 - Reading - Hansen, M.T. & Birkinshaw, J. The Innovation Value Chain

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