Entrepreneurial Business Planning Principles

1. Expectations
   1. Law #1: Codify the selected strategy as a multi-disciplinary continuum.
   2. Law #3: Nominate the intended audience
   3. Success Rule #1: Adapt plan length and depth of detail to the interest level and stage of involvement of the target audience.
   4. Success Rule #4: Anticipate and address the target audience's due diligence requirements.
2. Milestones
   1. Law #4: Identify all major plan objectives, primarily as financial targets.
   2. Law #8: Seek and respond to feedback
   3. Success Rule #3: Create investor confidence by providing flexible credibility.
3. Opportunity
   1. Law #6: Distinguish the venture's business concept, distinctive competencies and sustainable competitive advantages.
   2. Law #7: Provide comprehensive statements of opportunities and risks.
4. Context
   1. Law #7: Provide comprehensive statements of opportunities and risks
5. Business Model
   1. Law #1: Codify the selected strategy as a multi-disciplinary continuum
   2. Success Rule #2: Empower the EBP reader
6. Team
   1. Law # 1: Codify the selected strategy as a multi-disciplinary continuum.
7. Elaboration
   1. Law #9: Elaborate the selected strategy as a set of sub-plans.
8. Scenario Integration
   1. Law #1: Codify the selected strategy as a multi-disciplinary continuum.
   2. Law #2: Integrate the codified strategy as a 'base case' scenario.
   3. Law #12: Be able to answer the audience's 'what ir questions in financial terms.
   4. Success Rule #4: Anticipate and address the target audience's due diligence requirements.
   5. Success Rule #6: Employ simulation techniques to obtain the most plausible 'base case' scenario which can withstand rigorous due diligence investigation.
9. Financial Link
   1. Law #10: Convert the selected strategy into a differentiated suite of financial budgets.
   2. Law #11; Re-combine the differentiated budgets into an integrated suite of fmancial projections
10. The Deal
    1. Law #5: Define the investment offer(s) as an expected ROl.
    2. Success Rule #5: Create a value-adding deal structure.
    3. Success Rule #6: Employ simulation techniques to obtain the most plausible 'base case' scenario which can withstand rigorous due diligence investigation.