Distribution (Place) Decisions in the Marketing Mix

From knowledgebase

Revision as of 07:58, 25 August 2020 by Dirkjan (talk | contribs) (Created page with "Distribution is about getting the products to the customer. Some examples of distribution decisions include: * Distribution channels ** Direct ** Indirect ** Owned by the firm...")

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Jump to navigation Jump to search

Distribution is about getting the products to the customer. Some examples of distribution decisions include:

Distribution channels
- Direct
- Indirect
- Owned by the firm
- Owner my other firms
Market coverage (inclusive, selective, or exclusive distribution)
Specific channel members
Inventory management
Warehousing
Distribution centers
Order processing
Transportation
Reverse logistics

Part of Marketing mix (Four P's of marketing)

Retrieved from "https://wiki.dirkjanswagerman.nl/index.php?title=Distribution_(Place)_Decisions_in_the_Marketing_Mix&oldid=1843"