Customer benefits
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Customer benefits can be divided in threshold features and critical success factors. Both create consumer benefits the only the latter help a firm differentiate itself from its competitors.
- Threshold features
- These are the minimum requirements a firm must fulfill in any product or service. If a firm cannot meet these requirements, then it will be excluded from the market.
- Critical success factors
- The are the benefits that are crucial for a customer's decision to buy any given product.
Both create consumer benefits the only the latter help a firm differentiate itself from its competitors:
