Next Best Competitive Alternative

From knowledgebase
Revision as of 07:54, 25 August 2020 by Dirkjan (talk | contribs) (Created page with "One of the most critical aspects driving customer choice and willingness to pay is the alternative offerings. The next best competitive alternative (NBCA). The NBCA, which is...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

One of the most critical aspects driving customer choice and willingness to pay is the alternative offerings. The next best competitive alternative (NBCA). The NBCA, which is the price the competitor charges for the product or service, defines the reference value for an offering.

Retrieved from "https://wiki.dirkjanswagerman.nl/index.php?title=Next_Best_Competitive_Alternative&oldid=1680"