Marketing Strategy and Organization: Building Sustainable Business
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Mandatory reading for block: M11-Market Roadmapping
Summary: M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future
