M11-S5 - Session - Life cycle value
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M11-S5 - Audio - Life cycle value We talked about The Commodity Magnet. In this model different strategies are important at different moments in the cycle of the magnet.
- An innovation should start with a Product leadership strategy
- A Customer intimacy strategy is important when competition kicks in
- An Operational efficiency strategy is going to be important when customers become more knowledgeable.
And some fun on cooperation:
