Basic consumer value drivers
Revision as of 07:51, 25 August 2020 by Dirkjan (talk | contribs) (Created page with "In the Lifestyle Segmentation framework defined by gfk roper four basic value drivers are identified: * Need have: Materialism / People orient on ''...")
In the Lifestyle Segmentation framework defined by gfk roper four basic value drivers are identified:
- Need have: Materialism / People orient on price
- Need be: Post-materialism / People orient on quality
- Need for passion: Hedonism / People orient on pleasure
- Need for security: Peace / People orient on security
