Channel conflict matrix

The channel conflict matrix analyzes how bricks and mortar retailers should react between possible conflict between online and offline sales:

1. If the prospect of the destructive conflict between channels is high and the importance of the threatened channel is also high: the try to find ways to reconcile the two channels
2. If the prospect of the destructive conflict between channels is high and the importance of the threatened channel is low then simply allow the threatened channel to decline
3. If the prospect of the destructive conflict between channels is low and the importance of the threatened channel is high than its employees will need reassurance that they will not be affected.

$Iftheprospectofthedestructiveconflictbetweenchannelsislowandtheimportanceofthethreatenedchannelislowthentheconflictcanbeignored.$

Part of: M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization